Wednesday, December 10, 2008

Recession ARPU Impact: This is Why

Alan Weinkrantz over at makes a point that illustrates the likely impact of the current recession on retailers of voice, data an video services to consumer customers: average revenue per unit is going to be under pressure. Weinkrantz points out that he reduced his triple play billing from $164 to $94 per month by threatening to churn to another provider. 

"You just have to call 800-288-2020 and ask for a discount by telling them you are thinking of switching to your local cable or satellite provider," he says, saying that his U-verse Voice service pricing went from $35 to $25; U-verse 400 went from $99 to $59 and 
Broadband Elite went from $30 to $10. The discount is good for six months. 

"I told them to note it on my record that I was going to call back in May to ask for the same thing again," he says. 

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