Thursday, December 11, 2008

Consumer Recession Behavior Still Consistent

In some ways, consumer behavior is similar to past behavior in recessions, a Parks Associates survey finds. What is similar is the greater--not lesser--reliance on multi-channel video services.

What is different is the bigger role for video on demand, especially of the "free" or "subscription" variety.

One suspects, though data is not yet available, that roughly the same sort of trend will be seen in the mobile and broadband access areas as well. People aren't going to disconnect. But they might shift buying a bit, delaying upgrades or purchases of advanced features and services.

1 comment:

Mberenis said...

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