Viral Works

Social media marketing might be more effective than just putting ads on social networks, according to SheSpeaks. The reason? Though women are active social networkers, a substantial percentage ignore ads or are annoyed by them. About 26 percent of respondents to a recent SheSpeaks-sponsored survey actively ignored most online ads and 20 percent were annoyed by ads on social networking sites.

For that reason, SheSpeaks argues that social media marketing—not just ads on social networks—could be especially effective among women for spreading word-of-mouth information.

About 46 percent of all women surveyed by SheSpeaks now use social networks. And since most observers note that Internet use and social networking are more common among younger users than older users, it probably is noteworthy tht more than 40 percent of women in their 40s have a social networking profile, and women with children seem to be active social networkers.

More than 70 percent of women with children ages 13 to 17 had talked about products on social networks, compared with 62 percent of all responding women.

“40-somethings are active users and members of online social networks,” says Aliza Freud, CEO of SheSpeaks, in a statement. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”

Female Internet users ages 45 to 54 are a larger audience than male Internet users of the same age, according to comScore Media Metrix. There are also far more female Internet users ages 45 to 54 than there are ages 55 to 64.