Tuesday, December 9, 2008

53% of American Adults are "Gamers"

Some 53 percent of American adults age 18 and older play video games and about one in five adults (21 percent) play everyday or almost everyday. While the number of video gamers among adults is substantial, it is still well under the number of teens who play. Fully 97 percent of teens play video games.

Younger adults are considerably more likely than older adults to play games, and the likelihood that an adult is a video gamer decreases significantly with age.

Fully 81 percent of respondents18-29 years old play games, while only 23 percent of respondents 65 years old and older report playing games, according to to a recent Pew Internet & American Life Project poll.

Overall, men (55 percent) are slightly more likely than women (50 percent), and urbanites (56 percent) are a bit more likely than rural-dwellers (47 percent) to play any kind of digital game. There is no significant difference in game playing across income groups or between suburbanites and adults from other locales.

A person’s education level is another predictor of video game play. Some 57 percent of respondents with at least some college education play games, significantly more than high school graduates (51 percent) and those who have less than a high school education (40 percent).
Current students who are 18 or older are also avid players. Notably, 76 percent of students (82 percent of full-time and 69 percent of part-time students) report playing games, compared with 49 percent of non-students.

No comments:

Consumer Feedback on Smartphone AI Isn't That Helpful

It is a truism that consumers cannot envision what they never have seen, so perhaps it is not too surprising that artificial intelligence sm...