Apple Could Boost iPhone Sales 100%

Apple could boost sales of iPhones 100 percent by ending its exclusivity arrangement with AT&T and signing up Verizon Communications as an additional distributor. But Bernstein Research analysts Craig Moffett and Toni Sacconaghi  think the move also would cut handset revenue between $100 and $200 on each unit sold.

The issue is hot now because AT&T's exclusivity deal is set to expire in 2010 and AT&T wants to extend the exclusive deal until 2011.

A non-exclusive deal would reduce the value of the phone to AT&T and likely result in a reduction in the subsidy per phone from an estimated $450 to around $250 to $350.

More than 10 percent of AT&T’s post-paid subs already are using an iPhone, and Verizon is the largest U.S. mobile provider. Verizon Wireless now 86.6 million customers, compared to AT&T's 78.2 million.

Though Apple ultimately will abandon the exclusive relationship with AT&T, in the near term it might do what it must to maximize revenue, and that means negotiating for the highest-possible per-unit payments from the carriers, possibly even at the expense of faster unit growth.

Could AT&T keep the exclusive and drive penetration further? Yes, Moffett and Sacconaghi say.

Apple could add a lower-end phone or provide healthier hardware discounts, reduce service plan prices or launch a new device such as a tablet-based unit.

But Apple might wait to see the market response to Sprint's introduction of the Pre, intended to mimic the iPhone's user experience. If it takes off, Verizon will offer the Pre as well, within six months of its Sprint introduction.

http://blogs.barrons.com/techtraderdaily/2009/06/01/apple-a-verizon-deal-could-double-iphone-sales/#mod=yahoobarrons

22 percent of Generation Y consumers are using Twitter

About 22 percent of Generation Y consumers are using Twitter, according to a new study by the Participatory Marketing Network, an organization that helps marketers transition from push and permission marketing to participatory marketing.

In February the largest age group on Twitter was the 35 to 49 age demographic, representing almost 42 percent of the site’s audience, according to Nielsen Online. So much for the general rule that the younger demographics drive most of the use for new technologies.

When asked about social network usage, however, 99 percent of this same group reports having an active profile on at least one social networking site.

The May 2009 survey of 200 PMN panel members and consumers between the ages of 18-24 also found growing use of mobile social networking.

About 38 percent of respondents have an iPhone or iPod Touch. Some 53 percent play games, 35 percent use entertainment apps and 31 percent use lifestyle apps.

About 28 percent say they use free financial apps while seven percent use paid financial apps.

http://thepmn.org/pressreleases/060109

"All You Can Eat" is Dysfunctional, Phoenix Center Says

"All you can eat" broadband access plans are unsustainable and should be replaced by more-flexible plans that allow users to match what they pay with what they use, though a strict "per byte" metering would be a disaster, says Lawrence J. Spiwak, Phoenix Center for Advanced Legal and Economic Public Policy Studies president.

Indeed, if the old long distance and dial-up Internet models are any indication, a strict “pay by the byte” pricing scheme would scare many low-income and low-volume users to overcompensate and change their usage habits, or even to drop their service all together, Spivak says.

Telling carriers to just “invest their way out” of the congestion problem is also a naïve solution, he says. "The network is a shared resource, and this approach would cause the price for all users of the network to rise," says Spivak.

And, as the price for everyone rises, some households won’t be able to afford broadband at all, he says. Publicly available studies show that these costs could potentially reach several hundred dollars per month, which would certainly put broadband out of the reach of many Americans.

The best, and most economically efficient, option is to let carriers develop plans that allow consumers to pick and chose the approach that best suits their needs and, just as important, let consumers be responsible for their choices.

In the end, efforts to prevent carriers from experimenting with different pricing plans for multi-product offerings is nothing more than a thinly veiled attempt to tax the many to subsidize the few who spend their lives online, Spivak argues.

However, in this case, the “few” are not the poor and disenfranchised who work hard to just to pay for their own broadband, but the Internet glutton next door, he notes.

When there is a congestion problem, there is actually a pricing problem, he says. "All you can eat" works when there are few users. It doesn't work when most people use a resource, and the usage pattern is highly disparate.

Like it or not, constructing broadband networks (wireline and wireless) is extremely expensive. Payback is difficult. But lighter users should not be asked to subsidize consumption by unusually high consumers.

The needs of the few are now often outweighing the needs of the many, Spivak says.

http://foxforum.blogs.foxnews.com/2009/06/02/spiwak_broadband_congress

Cisco In, GM Out

Cisco on June 8 will be part of the Dow Jones Industrial Average, General Motors will not. It sort of tells you something about what "industrial" now means.

I think Apple was a sentimental favorite for some, but congratulations to Cisco. Perhaps the thinking is that digital "infrastructure" makes more sense at the moment than "applications." One wonders how much longer that distinction will be important.

BT Says Wholesale Rates Threaten Broadband Upgrades

BT says new price caps on wholesale services provided to competitors could hamper its ability to invest in the next generation of super-fast broadband networks.

Normally, when competitors squawk about wholesale prices, it is because they have determined those prices are too high to allow making of a profit. When the wholesaler complains, it normally means the facilities provider doesn't think it can make enough money. If both buyers and sellers complain, regulators probably have got the prices just about right.

Some observers will say that such a response by an incumbent is nothing more than typical posturing to get a better deal. That's an apt observation. Still, some note that there are unusual stresses.

Ofcom is refusing to allow the company to include costs of funding its Openreach pension obligations in the rate base. Openreach is the entity that provides wholesale voice and broadband access to competitors.

BT has to contribute an annual £525m into its pension fund over the next three years, one way or the other.

Last year BT announced plans to spend £1.5bn putting a fibre-optic network capable of delivering broadband at almost five times the speed of BT's copper network within the reach of 10m homes by 2012. Since then, not only has the economy hit a wall, but BT Global Services also has suffered significant losses, leading to major layoffs.

Some think that means the broadband upgrade will be slowed, in the absence of a rethinking of wholesale rates.

http://www.guardian.co.uk/business/2009/may/22/ofcom-british-telecom-warning

Why 2013 is an Important Year for Market Forecasts

Ever wonder why so many market forecasts you read these days are for where a particular market will be in 2013?

The rapidly mobile M2M (machine-to-machine) market, for example, suffered a setback in 2008 with growth in cellular module shipments stalling overall compared with 2007, according to Beecham Research.

The decline was caused by projects being cancelled or postponed, particularly in the second half of 2008, Beecham says.

Nevertheless, Beecham sees growth returning by 2010 and reaching annual module sales of over $2 billion by 2013.

The reason is that five years is about as far as any rational forecaster dares see into the future. And the last year for which full-year data are available is 2008. Go out five years and you reach 2013.

Next year you'll be reading about where markets for specific products and services will be in 2014. Same reason.

Green Shoots or Grasping at Straws?

With the caveat that nearly all financial information is backward looking, corporate earnings performance of companies in the S&P 500 for the first quarter of 2009 has been "less bad than expected," according to Thomson Reuters.

With 91 percent of companies having reported first quarter earnings, the blended growth rate for the broad market stands at -35.6 percent.  As of April 1, 2009, analysts were forecasting a first quarter growth rate of -36 percent.

That noted, the first quarter marked the first time the S&P 500 has recorded seven straight quarters of negative growth since Thomson Reuters began tracking the data in 1998.

And, though companies are beating expectations, the fact remains that all ten sectors that comprise the S&P 500 index are expecting earnings to decline in the second quarter.

Telecom companies in the S&P 500 index had a minus three percent growth rate in the first quarter. While discouraging, telecom companies experienced nothing like the negative 95.5 percent decline for consumer discretionary companies or the negative 59 percent showing for energy firms or the negative 60.8 rate of financial companies.

Strategy Implications of Long Tail

Telecommunications is a business of scale, requiring huge capital investments. So it should not be surprising that the number of contestants is limited.

In the legacy wired voice markets, it once was an ironclad rule that the Regional Bell operating companies represented about 90 percent of lines in service.

In the U.S. wireless market, just four providers have about 90 percent market share.

As discrete video, wireless, broadband and voice markets start to merge, different names will start to appear. And it is conceivable that the share held by the few providers with the most share will broaden. Something more like a classic "80/20" distribution could occur, where 20 percent of providers hold 80 percent share.

What seems unlikely is that the roughly "L" shaped curve will change. You would be hard pressed to name a single business category (subscribers, profit, profit margin, revenue) where such a distribution is absent.

The obvious strategy inference is that if one is not likely to be found among the ranks of the 20 percent with 80 percent share, one had better have a clear niche. Geography, packaging, price, lead application, user interface, device, channels, customer segment or intangibles are typical ways providers differentiate.

In a service provider business spinning off more than $1 trillion annually in revenue, even small niches, fairly far out on the "tail" of market share, can be big businesses.

Is TV Advertising Permanently Broken?

TV networks typically get orders for $9 billion or so (nearly half of total annual advertising) in advertising commitments during the "upfront season," and, as you might suspect, expectations are somewhere between shockingly low to dangerously low. Some estimate the major broadcast networks might wind up getting $7.5 billion, a slide of between 13 to 20 percent.

New media is part of the reason; new ad targeting capabilities another. Anticipated dips in consumer spending likely are another reason. People aren't buying cars or financial products at the moment, so some advertisers seem to be scaling back their expectations for what advertising can accomplish, at least in the network TV channel.

So the issue, stated or unstated, is whether the change is temporary or secular (permanent). Certainly supporters of online or other targeted advertising channels would hope for the latter.

Some would argue that even if economic deterioration abates, there is no evidence that consumers and advertisers will revert to their previous spending habits.

So the issue is: is spending for network TV advertising on the cusp of a permanent, negative change, in large part because Web, targeted, mobile and online alternatives are becoming viable?

http://seekingalpha.com/article/139815-advertising-buy-audiences-not-media-brands?source=feed

Add Email Contact Info on a BlackBerry With One Click

BlackBerry users now can add contact information embedded in emails directly to their contact managers, with a single click, using "gwabbit for BlackBerry," now available a BlackBerry App World, Research in Motion's app store.

The app also can be downloaded from www.gwabbit.com. The app can add and update information in the BlackBerry Contacts or Microsoft Outlook directories.

Gwabbit costs $9.99 annually.

The "gwabbit for Outlook" app, released earlier, automatically identifies signatures in incoming emails and creates them as new or updated contacts on a desktop or notebook PC.  gwabbit for Outlook is available for a single, one-time fee of $19.95.  The two products together deliver complete email contact management for any professional on the road or at their desk.

Gwabbit is now available for all BlackBerry smartphones including the BlackBerry Bold, BlackBerry Storm, BlackBerry Curve series and BlackBerry Pearl series of smartphones.

Nearly Half of Consumers Say Lack of Advertising a Sign of Trouble

More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling says Ad-ology Research.

Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business, a recent survey suggests.

The study finds advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.

“It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand,” says C. Lee Smith, president and CEO of Ad-ology Research. “Advertising not only assures consumers of a business’ reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value,” Smith says.

http://www.marketinginsightstoday.com/archives/1223

"Easy to Use" Mobiles a New Niche

"Easy to use" mobile phones are a demographic "evergreen" market segment, Swedish consumer electronics company Doro believes.

In some cases it’s not a matter of whether customers are actually able to use a device, but rather they resonate with the image that the product conveys.

But there are some important design considerations. Larger characters on the phone screen and bigger buttons for dialing numbers are examples. Those with hearing loss can be provided devices that sync hearing aids using Bluetooth and have high quality speakers.

Though nobody can predict what will happen when today's BlackBerry and iPhone users age, they might not someday be able to view screens as well as they do today and might need better audio.

Maybe the buttons on a BlackBerry will be too small. And later in life, users might not be so busy. In that case, always-available email might not be so important, especially when users are paying for their own service and devices, rather than using company-supplied technology.

For today's seniors who have not used iPhones before, it is very likely that many such persons would reject the iPhone simply because of the device’s youth-centric branding.

Doro says it has been working with carrier partners both in Europe and undisclosed partners in the U.S. to investigate wireless health applications and other services that could leverage Doro’s easy to use phones.

As the wireless market becomes saturated, serving such niches will be more important.

http://mobihealthnews.com/2336/designing-mobiles-for-seniors-lessons-from-doro/

Hybrid Mobile Plans Gain Traction

MetroPCS and Leap Wireless both reported annual double-digit connections growth in the first quarter of 2009 and in some geographic areas are claiming a greater share of net additions than the big four mobile providers. 

Both are doing so on the strength of  unlimited prepaid plans, a strategy Sprint’s prepaid affiliate Boost Mobile also has adopted. Boost offers a $50 per month unlimited usage plan. 

MetroPCS and Leap Wireless also are pioneers of the "hybrid" mobile plans that offer a monthly allowance of voice and data but is paid for upfront and does not require a contract. 

"In the current economic climate, customers are finding their unlimited hybrid plans attractive, particularly as the plans are free from any long-term contract or credit checks," says Will Croft, Wireless Intelligence analyst. 

Video Consumption Climbs on All Screens

Online video consumption grew 13 percent in the first quarter while mobile video viewing grew 52 percent year over year. So you might think linear TV viewing decreased. Not so, says Nielsen.

(click image to expand chart)

In fact, linear TV viewing grew 1.2 percent year over year, even as consumption of other forms of video, on different platforms, grew.

The average American watches approximately 153 hours of TV every month at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home and work.

The 13.4 million Americans who watch video on mobile phones watch on average about 3.5 hours of mobile video each month.

Out of all different age groups, 18-24 year olds show signs of watching DVR and online video the same amount of time - timeshifting 5 hrs, 47 minutes per month, and watching video online 5 hrs, 3 minutes each month.

http://blog.nielsen.com/nielsenwire/nielsen-news/americans-watching-more-tv-than-ever/

Videoconferencing as Lead Unified Communications App

Video-based conferencing services are not the only unified communications service business customers are looking to buy, but they seem to assumed a "lead" application status recently.

That, at least, is what respondents to a recent Yankee Group survey indicate.