4G for Business: What's the Value Driver?

Some people believe, and carriers obviously hope, that new fourth-generation networks will create and enable new applications and revenue streams differentiated from 3G. That hope or expectation is based on the higher bandwidth and lower latency offered by 4G networks.

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"Unlike 3G, 4G networks are end-to-end IP, designed from the start to support converged application traffic and provide improved latency," Yankee Group researchers note. Examples of new applications sometimes center on collaboration apps, especially forms of telepresence and videoconferencing.

Others suggest 4G can be used as a better replacement for existing 3G applications and use cases, as a backup or replacement for fixed-line broadband, backhaul or redundant capacity service for times of peak load.

Call me a skeptic at this point, but similar claims about "enabling new applications" were touted when 3G networks were deployed as well, and it took quite some time for important new apps to develop.

New 4G networks are a vast improvement over 3G in many ways, but the mere existence of the network probably will not lead to dramatically-new apps, right away. If that does happen, some have suggested, it will be "personal Wi-Fi hotspot" or video apps that likely will drive the lead apps.

Initially, though, 4G is likely to be viewed as "better wireless broadband," to support existing apps. I'd prefer to be proven wrong, and soon. But history suggests it will take some time for really new apps to develop, in the business or consumer spaces.

Yankee Group Research Report

Starbucks Mobile Payment System is Really About Loyalty

About 20 percent of Starbucks transactions are made using a Starbucks Card, which provides users with a rewards program. Mobile payment "will extend the way our customers experience and use their Starbucks Card," says Brady Brewer, Starbucks Card and Brand Loyalty VP.

Starbucks said customers loaded $1.5 billion onto Starbucks Cards in 2010, a 21 percent jump over 2009.

In a real sense, the Starbucks mobile payment system is more about loyalty than "payments."

Starbucks Unveils Mobile Payment System for BlackBerry, iOS | News & Opinion | PCMag.com:

Mobile Banking and Payments: Will Carriers Partner or Compete?

 There's an undeniable argument that mobile phone companies could, in the future, threaten banks by introducing their own mobile payment systems. There's probably an equally compelling argument for mobile carriers working with payment processors. Patrick Dixon offers his thoughts.

85% of U.S. Internet Users Watched Online Video in December 2010

Some 84.6 percent of the U.S. Internet audience viewed online video in December 2010. That represents 172 million U.S. Internet users. The average viewer watched of 14.6 hours, according to "comScore. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.

Video ads reached 49 percent of the total U.S. population an average of 39.8 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 47.1 over the course of the month.

The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 16.4 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682 million) and BrightRoll Video Network (588 million).

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1 million viewers.

In one year since its launch, VEVO has steadily grown to reach 50.6 million viewers in December, with much of its viewing being driven by VEVO on YouTube. AOL, Inc. maintained the fourth position with 48.6 million viewers, followed by Viacom Digital with 45.9 million. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 274 minutes, or 4.6 hours.

comScore Releases December 2010 U.S. Online Video Rankings

New Galaxy Tab?

Millennials Forge Generational Personality

Millennials, the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium, have begun to forge a generational personality. They are confident, self-expressive, liberal, upbeat and open to change.

They are more ethnically and racially diverse than older adults. They're less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.

Their entry into careers and first jobs has been badly set back by the Great Recession, but they are more upbeat than their elders about their own economic futures as well as about the overall state of the nation.

The Millennials: Confident. Connected. Open to Change. - Pew Research Center

Google, Apple, ISIS Gear Up for Payments Battle

Though the ISIS NFC payments venture formed by AT&T, T-Mobile and Verizon might not launch until about June 2012, it already is shaping thinking about near field communications and mobile payments.

Aside from the issue of what MasterCard, Visa, American Express and issuing banks will do, there is the question of what others such as PayPal might do.

Google, Apple, ISIS: Which Will Ignite NFC Payments - pymnts.com

The Era of 4G: Collaboration a Killer App?

Nobody can yet say for sure what the unique fourth-generation network "killer app" will be. But it is reasonable to argue that collaboration, especially using video, is among the "experiences" that 4G will enable, an that 3G could not, or could not do well.

Because 4G networks feature not only faster download speeds but also lower latency, real-time video communications are going to work better. While the 3G network is fine for making phone calls, sending e-mail and surfing the Web, wireless carrier executives tout 4G’s better performance as the underpinning for all sorts of applications that require better real-time app support.

Walt Rivenbark, vice president Mobility Applications Consulting Group at AT&T, says small business owners armed with a 4G phone will be able to do a lot more video conferencing on a smartphone, tablet or anything 4G enabled.

The Era of 4G: What it Means for Small Businesses - FoxSmallBusinessCenter.com

50% of Content Will be Accessed From Mobiles in 2012?

By 2012, analysts predict that more than 50 percent of digital content will be accessed on mobile phones instead of computers. Some predict that at least some of that content will be consumed by shoppers who are inside retail locations. Location and proximity-based marketing will benefit.

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExperience.com

Chinese Youth Heaviest Mobile Web Users, U.S. Youth Heaviest Email Users

Mobile Internet access is far and away the "killer app" for smartphones, it appears.

read more here

Softbank Mobile Launches Mobile Payments Trial

Gemalto will provide Softbank Mobile with technology supporting a mobile contactless payment trial in Japan. The program is the first in Asia to enable secure mobile Near Field Communication transactions from a choice of different credit card accounts. The pilot is expected to roll out in the first quarter of 2011.

Softbank customers will be able to use their mobile phone for contactless payments in convenience stores, fast-food restaurants and theaters. The program also offers users the option to perform NFC transactions from two credit card issuers - Orient Corporation, the largest service provider of MasterCard PayPass in Japan, and Credit Saison, another Japanese leading financial institution. This is made possible by embedding multiple MasterCard PayPass applications in the secure UICC.

For this program, Gemalto will provide a turnkey NFC solution comprised of its Allynis Trusted Services Management operated services, UICC cards and N-Flex devices. Gemalto''''s trusted services allow for the secure deployment and management of contactless mobile payment. The N-Flex enables users to turn a conventional handset into an NFC-enabled mobile phone, without any change to the device.

SOFTBANK MOBILE in Japan Selects Gemalto for Mobile Contactless Payment Trial

Mobile Has Largely Erased the "Digital Divide"

The thing about "problems" is that you have to know when a problem has been largely solved, substantially solved or is so close to being solved that one has to move on to tackle the next set of problems. Internet access and broadband are, in many ways, those sorts of problems. Availability is less and less a problem. Redesigning life and business to take advantage of the changes is where the real work awaits.

5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing

Mobile direct marketing differs from traditional direct marketing in at least five ways. A mobile direct marketing campaign is 100-percent opt-in. A marketer cannot lawfully buy a list of mobile phone numbers and then start blasting text messages to those users.

While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.

5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing

Charge Anywhere Updates Android POS System

CHARGE Anywhere has updated its mobile payment application for Android. The main new thing included in this release is support for non-credit card transactions like cash, check and ACH payments.

CHARGE Anywhere‘s mobile payment software and payment gateway solutions are supported by all major card processors in the US and Canada.

CHARGE Anywhere updates its mobile POS payment app for Android

Small Business Will Spend More on Mobile, Video Advertising in 2011

Researchers at Ad-ology say small businesses will spend more in 2011 on mobile and video advertising.

Watch the video here