While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.
Saturday, January 22, 2011
5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing
Mobile direct marketing differs from traditional direct marketing in at least five ways. A mobile direct marketing campaign is 100-percent opt-in. A marketer cannot lawfully buy a list of mobile phone numbers and then start blasting text messages to those users.
While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.
While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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