Explaining "Klout" can be a Humorous Undertaking

It can  be hard to explain what "Klout" is.

Mobile Payments Business is Starting Over, Says Schropfer

The mobile payments business is starting over, says David W. Schropfer, a partner at Luciano Group. Ironically, as both Isis and the Google Wallet systems now essentially disclaim any interest in revenue from the transaction process, seeking instead to build new businesses based on advertising and loyalty, the “wallet” part of the mobile commerce business now seems to have “substantially slowed mobile commerce development in the rest of the developed world.”

To a large, though not complete extent, “payments” now are taking a back seat to “wallets,” which probably means we are headed for a period where “mobile commerce” becomes the headline phrase, not necessarily “mobile payments.”

The new direction, at least for many significant players, seems to be a recognition that “significant revenue is available from the advertising, retention and rewards programs,” says Schropfer. That’s the upside.

The other recognition is that the payments ecosystem cannot easily afford to support many new “mouths to feed” in the revenue chain. Complicated ecosystem That being the case, the incumbent participants have every incentive to use their considerable resources to thwart entry by a new category of participants, says Schropfer.

Make no mistake, there still remains  a potential disruption here. But it is a disruption of the broader commerce process, not the “payments” process in a narrow sense.

One might also argue that the “commerce” angle, aiming to reinvent the shopping experience, almost automatically answers the question of “what’s in it for retailers” in a way that “payments” systems have not. Merchants care about loyalty, customer retention and promoting customer traffic. The “Wallet” approach addresses all three of those concerns, in addition to providing value for consumers.

Loyalty programs and systems generally refer to programs intended to bring a consumer into a specific merchant with incentives such as coupons, discounts, and other incentives, says Schropfer. The advantages for consumers and merchants therefore are pretty clear.

“Remarkably, there are over 2.1 billion loyalty and rewards programs currently
issued to customers in the United States,” Schropfer says. “With only 300 million total
population, this equates to almost seven accounts for every individual in the United States.”

Just as important, retailers are willing to spend money to acquire new customers. “In a study by international consultancy Deloitte, the company estimated that merchants  are willing to pay between seven percent and nine percent of a transaction amount to acquire a new sale,” Schropfer says. 

That’s important because it suggests where a wallet revenue model lies: getting paid by a merchant to deliver a customer.

“Starting over” is a bold statement. But it is hard to deny that, with some exceptions, much of the activity in what used to be the “mobile payments” business now has shifted in the direction of “mobile wallet,” with a revenue model based on loyalty, offers, advertising, marketing, promotion and other elements of the commerce system.

One might argue that there are some areas, such as enabling use of a smart phone as a credit card reader, or integration of PayPal as a retail payments method, various forms of social and virtual currency or overseas or person-to-person remittances continue to be important for some segments of the “payments” business. 

Still, for the moment, “wallet” seems to have emerged as the more-important aspect of change in the mobile commerce arena, eclipsing “payments” for the moment, even though “wallet” value is sometimes harder to describe. “Starting over” is an important phrase, whether one agrees or not.

Verizon to use small cells to supplement LTE

Verizon Wireless will deploy small cell technology to supplement its Long Term Evolution coverage and help manage its network capacity. "Small cells are one way we will keep up with the growth," said Verizon Wireless' executive vice president of network planning, Bill Stone. Verizon to use small cells to supplement LTE


That has obvious implications for mobile backhaul, including the likely need for more-affordable access circuits than are used to support macro cells. Up to this point, femtocells have been seen as tools to give consumers better in-home voice coverage. In an increasing number of cases, though, small cells will be used by carriers to beef up bandwidth in congested urban areas. 

Sprint Says It Needs to Raise Up to $7 Billion in Capital as Loss Narrows - Bloomberg

Sprint Nextel Corp., the third- largest U.S. wireless carrier, said it needs as much as $7 billion in capital to pay for new handsets and a network upgrade.

Sprint plans to refinance $4 billion of its debt and seek $1 billion to $3 billion in financing from suppliers, elaborating on capital plans Sprint first talked about earlier in October 2011.

Separately, Sprint also says it is working with Clearwire on ways to ensure that Clearwire Long Term Evolution facilities can be made seamless for users of Sprint's new Long Term Evolution network. Sprint CEO Dan Hesse says "you're right to think of 2013 as the period of time that Clearwire LTE capacity would begin to come along, that we would use Clearwire's LTE capacity to augment our own network capacity going forward."

Clearwire clearly could use help from Sprint to build out a new LTE network in markets where it also provides WiMAX services, while Sprint could benefit from the additional LTE bandwidth, whether or not LightSquared actually gets clearance to launch and raises additional funding.

Sprint Says It Needs to Raise Up to $7 Billion

Commonwealth Bank Launches Kaching: P2P, Facebook, NFC Payments

Australia's Commonwealth Bank is launching Commbank "Kaching," a mobile payments service supporting both
peer-to-peer payments using the mobile phone’s contacts and email addresses, and social payments to a user’s Facebook friends, along retail payments using near field communications.

The new service will simplify day-to-day payments to anyone, including friends, family, mainstream retailers and small businesses, says David Lindberg, Commonwealth Bank executive general manager. "Now, for the first time, Australian consumers will no longer have to rely on cash or cards to make payments to family, friends or even businesses."

Kaching works with the 42,000 MasterCard-enabled PayPass terminals across Australia.

Kaching launches in Australia

Netflix Stock Slammed Unfairly?

Earlier in 2011, Netflix was a $300 stock and a hit with investors. In October 2011 it is a $77 stock and hated by almost “everybody.” It is possible Netflix finally has met a challenge it cannot surmount. But it might also be worth noting that Amazon equity also is being slammed as it clearly is making investments in its future that investors don’t like.

There are, to be sure, reasons to be concerned about Netflix. Some would argue the 75 percent loss of value in less than six months is the result of three mistakes, many will say. Among the  key events were raising fees, trying to create separate streaming and DVD-by-mail businesses and shocking investors by warning that Netflix might not make money for all of 2012 as the company ramps up international expansiion plans.

The decline follows Netflix's quarterly earnings report, in which profit and revenue were up sharply but the video-rental company was haunted by its decision to raise prices and its admittedly botched effort to divorce rentals of DVDs from streaming video services. Those moves caused more than 800,000 subscribers to flee in the third quarter and spoiled a lot of goodwill with investors. But revenue is up sharply


But some might note that a significant slide in net customer additions happened months before any of those events, in the quarter ended in June 2011. 

Investor Whitney Tilson has been buying Netflix, though. “It’s been frustrating to see our original investment thesis validated, yet not profit from it.  It certainly highlights the importance of getting the timing right and maintaining your conviction even when the market moves against you.  The core of our short thesis was always Netflix’s high valuation.  In light of the stock’s collapse, we now think it’s cheap and today established a small long position.  We hope it gets cheaper so we can add to it.” Some are buying.

And some think the panic is overdone. Watch the video.

Some might argue Netflix now is a buying opportunity. Netflix's streaming business, its future, is already at a about a $2 billion revenue run-rate, with 21 million subscribers paying $8 a month. Some might compare that to cable TV, satellite TV or telco TV, but the better analogy for the moment is HBO. The issue then is what HBO, as a stand-alone business, might be worth.

At $75 a share, Netflix's market cap is $4 billion, or two time the revenue of its product of the future. Assuming one values the DVD business at zero, the market is valuing Netflix's streaming business at two times run-rate revenue. Some would argue that is low for any company whose future revenue is expected to grow sharply. Netflix bullish case

Only 5% of U.S. Homes Do Not Buy At Least 1 Broadband Service

There’s an interesting bit of data in the most-recent Nielsen “Cross Platform” report on media behavior of U.S. consumers. The study shows that 72 percent of households buy both broadband access and a video subscription service. Broadband drives consumer spending


About 18 percent of households buy video service but no broadband, while five percent buy broadband but not video service. About five percent of households do not buy either video service or broadband.



Add it all up and just five percent of U.S. households do not buy at least one broadband service, with the dominant pattern being “video plus broadband access.”



That doesn’t mean narrowband services are unimportant, either in terms of gross revenue or profit margin. It does mean that when forecasters say the telecom business will in the future be built on broadband services, “tomorrow” already has arrived. 

How Do You Market an Intangible Product?

Some products, especially intangible products such as legal or health services, marketing advice, crisis management and other services, are very hard for buyers to evaluate, in advance of purchase. There is no physical object to inspect, so a potential buyer has to try and determine value some other way.

That's why credentials, furniture, street address, references and "experience" become proxies for value and competence where an intangible product is concerned. Even tangible products such as fashion items or vacation resorts have a huge and similar problem, namely creating a brand or mystique that helps potential buyers evaluate the product, which either is a means to another end, or an "experience."

Those are reasons why content marketing can be effective. Content marketing can help establish credentials, provide evidence of experience and knowledge and thereby reduce the "risk" a prospect faces when buying an intangible product they might not ever have used before, or which gets used infrequently.

By creating great, valuable content you are setting up your brand as a trusted expert, someone your target audience can count on. They learn that your company is one of the real experts in your industry. This helps builds your authority and trust level. Those are proxies for the product attributes potential buyers otherwise evaluate directly, in the case of tangible goods.

Content Marketing Tip: Focus on Educating Your Target Audience

Consumer Ratings, Reviews are Preferred Product Information Sources

Consumers are spending more time than ever using social media, according to Nielsen and NM Incite, a Nielsen/McKinsey company. And social media seem to be quite  influential. In fact, 63 percent of survey respondents say their "preferred" way of learning about products and services is from consumer ratings. 


Some 62 percent say their preferred method of learning about products is from consumer reviews. 


About 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites, Nielsen says. 


Active social media users are more likely to read product reviews online, and three out of five create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81 percent of females vs. 72 percent of males). Overall, consumer-generated reviews and product ratings are the most preferred sources of product information among social media users.

How Social Media Impacts Brand Marketing

Only a Handful of Firms "Really Matter" in U.S. Telecom

If you want to know what is happening in the U.S. communications business, there really are only a handful of companies one has to follow. That doesn't mean the thousands of firms selling communication services do not matter, only that just a small number of companies represent the overwhelming number of customer accounts and revenue.

AT&T, for example, alone has more than 100 million mobile subscribers and 42 million fixed-line accounts, for a total of 142 million. AT&T has 142 Million Consumer Accounts


Verizon has about 106 million mobile customers and something in excess of 15 million voice customers, for a total somewhere in excess of 121 million. The issue is that Verizon has many customers who may buy only FiOS Internet access or FiOS video but not voice. 


Sprint has perhaps 50 million subscribers, T-Mobile USA 33 million. 

Comcast has perhaps 23 million customers, DirecTV 19 million, Dish Network 14 million and Time Warner Cable perhaps 12 million. 


The point is that one doesn't have to track many firms to capture sufficient data on where the market is going. 

IaaS Will Count for a Third of IT Resources in 2014

About 77 percent of enterprises respondents surveyed by PwC have a plan to adopt some form of cloud computing, and 64 percent said some type of cloud, including private and public, would be the best way to manage IT infrastructure in three years.


Precisely what that means for would-be providers is not quite so clear, though. 


PwC surveyed 489 business executives in an effort to understand the real state of data center management, and the results suggest both increases in traditional data center operations, "private" cloud operations and some increase in public cloud activities. But there will be a huge decline in use of traditional data center services managed by service providers. 


Traditional IT outsourcing service providers are about to see their business models and customer value propositions disrupted. 


But the essence of cloud computing is a move towards highly standardized racks of commodity servers and a software environment that together make for a highly efficient use of resources. Who needs to outsource to a third party when such capabilities are available?

"We have seen major technology shifts in the data center in the past," says David Stuckey, PwC's US leader of its data center infrastructure practice. "These shifts in reality have just added to the mix in the data center, increasing complexity and cost."

Cloud computing, when done right, has the potential to actually replace, and not just augment, legacy environments while adding value by reducing costs and increasing agility," says Stuckey. 

Private cloud is infrastructure operated solely for a single organization, whether managed internally or by a third-party and hosted internally or externally.^[43]

They have attracted criticism because users "still have to buy, build, and manage them" and thus do not benefit from lower up-front capital costs and less hands-on management,^[44] essentially "[lacking] the economic model that makes cloud computing such an intriguing concept".

IaaS Will Count for a Third of IT Resources in 2014

Coca Cola "Rules" Social Media

Coca-Cola ranked as the world’s top brand, with a following on Facebook of 34 million fans, growing at a monthly rate of nearly three percent, posting seven times a month, each garnering more than 235 comments and nearly 1,750 “likes,” according to Covario.

The top 100 leading brands on Facebook includes Hyundai, Disney, Bayer, HP, Victoria’s Secret, Best Buy, Samsung Mobile, Dr. Pepper and Macy’s among the top 10 brands using Facebook effectively.

Perhaps significantly, 35 percent of respondents say “driving sales” is the number one priority for social media programs, but 47 percent see the goal as driving engagement and driving brand awareness, and another 14 percent say they are “driving friends.”

Overall,  65 percent are using their social media programs, and their Facebook pages, to drive “soft” conversions, not explicit sales. Those results point up the fact that social media programs can have multiple goals. But the findings also illustrate the tension posed by social media. To the extent that the purpose is “community” or “socializing” or “fun,” does lead generation interfere with those purposes? If not, how can lead generation be reconciled with the other values? 

The study also has other implications. Traditionally, media efforts by brands have come in clear buckets: paid media (advertising), earned media (public relations, media relations, press relations) and owned media (brands acting as publishers and content creators on their own sites). 

The Covario study suggests top brands fund social media programs partly out of advertising budgets, partly out of PR budgets and partly out of new budgets. Both in terms of practice and internal thinking and budgets, social media is a new mix of outbound communications, marketing and sales promotion.

In many ways social media is a replacement for traditional advertising, public relations and marketing. In other ways it is a new blend of tactics. The rather clear implication is that competencies and skills also will have to change, both on the part of brands and other practitioners in the ecosystem.

At one level, the changes are "merely" about the ways brands spend money. At another level, the changes also reflect and contribute to a change in our understanding and practice of media. 

Historically, the growth of media has been fueled by advertising. If advertising support changes, so will media. In simplest terms, if traditional media has been supported by advertising, and advertising spending shifts to social media, there will be less traditional media and more social media.

Facebook users are “active” users, or using the application  more than four times per week. Less than 40 percent of Twitter users are considered active users, by way of comparison.

Facebook counts nearly 50 percent of its user base as power users (use the site at least once per day). A study done by comScore last year showed that Facebook occupies nearly 10 percent of the user time online globally. Users were spending an average of 450 minutes per month on the platform, compared to 230 minutes on Google, for example.

Facebook users number 800 million as of the time of the writing, more than any other social media platform. Twitter is estimated at 245 million users and LinkedIn, the key professional social platform, 120 million users.

Facebook tips for brands

U.S. SMB Spending on UC up 16% Annually Through 2015

U.S. small and mid-sized business spending on unified communication will grow at a 16-percent compound annual growth rate through 2015, from its current total of about $1.8 billion, according to AMI-Partners. At those rates, U.S. small and medium businesses will be spending about $3 billion on UC in 2015. SMB UC spendiing up by 16% annually through 2015?

More than one-third of small businesses (firms with less than 100 employees) and nearly three quarters of medium-sized companies (firms with 100–999 employees) currently own at least one unified communications component technology, according to IDC.

More than 30 percent of small firms and 55 percent of mid-size firms cite plans to add at least one UC component in the next 12 months, IDC said. VoIP technology has established a solid foothold in the medium-sized business segment, and more than 30 percent of firms with 100 to 999 employees use it. Also, approximately 45 percent of medium-sized businesses currently use some type of conferencing technology.

But what does that mean? At one level, it might mean that there is some use of one UC tool, but not completely unified communications. It might mean Skype gets used. It might also mean that the entire communications platform is completely unified in terms of messaging functions, call delivery or device support. UC growth rates

How Steve Jobs Influenced Google

Steve Jobs apparently gave Larry Page, Google CEO, some advice recently:

"We talked a lot about focus. And choosing people. How to know who to trust, and how to build a team of lieutenants he can count on. I described the blocking and tackling he would have to do to keep the company from getting flabby and being larded with B players. The main thing I stressed was focus. Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the rest, because they're dragging you down. They're turning you into Microsoft. They're causing you to turn out products that are adequate but not great."

How Steve Jobs Influenced Google's Restructuring

Mobile Social Networking Grows 50% to 75%

In August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter from mobile devices grew 50 percent, 69 percent and 75 percent, respectively, over the same period a year earlier, according to comScore.

Facebook was home to the largest mobile audience among the three social networking sites, attracting 57.3 million mobile users in August, followed by Twitter with 13.4 million users and LinkedIn with 5.5 million users.

Social Networking via Mobile Devices Surging