Consumers are spending more time than ever using social media, according to Nielsen and NM Incite, a Nielsen/McKinsey company. And social media seem to be quite influential. In fact, 63 percent of survey respondents say their "preferred" way of learning about products and services is from consumer ratings.
Some 62 percent say their preferred method of learning about products is from consumer reviews.
About 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites, Nielsen says.
Active social media users are more likely to read product reviews online, and three out of five create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81 percent of females vs. 72 percent of males). Overall, consumer-generated reviews and product ratings are the most preferred sources of product information among social media users.
Tuesday, October 25, 2011
Consumer Ratings, Reviews are Preferred Product Information Sources
Labels:
ratings,
reviews,
social media
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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