MySpace Adds Skype

MySpace will offer one-click Skype service to its 110 million users, beginning with users in 20 countries in November. MySpace will share revenue from the deal with Skype.

PC-to-PC phone calls will be free, with fee-based personal phone number, voice mail, call forwarding and calls to public network devices or mobile handsets.

More than 25 million MySpace users already have installed the My Space IM program, which will be Skype enhanced.

Users who set their MySpace profile to "private" won't receive a Skype call from someone who is not on their friend list. Users may also selectively add individuals to their Skype personal contact list, and any call can be blocked at any time.

Aside from potential commercial benefits for Skype and MySpace, the move contributes to a trend: embedding of communications inside popular applications and experiences.

The PBX Era is Ending: Microsoft

Microsoft has formally launched Office Communications Server and a new version of Office Communicator, the OCS client, and expects the new platform will "change the business structure" of the PBX business, says Microsoft Chairman Bill Gates.

"The era of dialing blind, the era of playing phone tag, the era of voice-mail jail, the era of disconnected communications...that era is ending," says Jeff Raikes division president.

Gates points to a survey Microsoft commissioned that indicates just one in three enterprise users have successfully transferred a phone call. Even fewer ever have set up a conference call, says Gates. Such opaque systems are going to be a thing of the past, he says.

"This is a complete transformation of the traditional business of the PBX, which is sort of like the mainframe," says Gates. "We live a life of rich digital communications but the phone isn’t part of it."

"It is our view that wherever you see the name of an employee, you should be able to right click and see where they are reachable, right now," says Gates. "People also should be able to use their mobile phones to the business phone system."

And while OCS is designed to integrate with existing business phone systems, "over time, the lower cost structure will be to not have the PBX," says Gates.

Want a GPhone? You Have to be a Developer

A UBS analyst has confirmed that Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by Google. The phones are reportedly going to ship by the end of this year. But the phones will only be going to development partners. The move would suggest that Google is more interested in an operating system for mobile devices than making actual devices itself, as most observers would guess, if given a choice between those two avenues as most likely.

But development of the operating system does not preclude the possibility that Google might want to have its own name plate on devices built on the operating system.

“These initial phones are not going to be for sale,” says Benjamin Schachter, UBS analyst.

Orange, Apple Nail Deal for France iPhone Sales

After what appears to be a delay caused by commercial disagreements, Orange and Apple have settled on a deal whereby Orange is the exclusive distributor of the iPhone in France. Under the original deal, Orange agreed to pay Apple 30 percent of revenues generated from iPhones sold with mobile contracts. it appears Apple wanted more, to offset lower margins on phones sold unlocked, as French law requires. There is no public word on how the original deal might have been modified.

Deathstar!

Scott Moritz at TheStreet.com says at&t is gearing up to buy EchoStar fast. The logic is unassailable. at&t wants to get big in entertainment video. It will take a long time to get its entire network revamped to do so. Buying EchoStar puts at&t right into the big leagues with more than 13.6 million subscribers. Competitor DirecTV has about 16.2 million subscribers. So by acquiring EchoStar, at&t immediately vaults into a position where it serves more than 45 percent of the U.S. satellite-delivered multichannel TV market.

iPhone No Big Deal?

At least some observers think iPhone really is not that big a deal. Sure it is. It is the first device to begin breaking the carrier-device-user relationship. To a greater extent than any other device in the mobile world, Apple has started pushing in the direction of a direct handset-user relationship. Google will be next. It IS a big deal.

Gmail Storage Increasing to 6 Gbytes January 4

Gmail will increase free storage gradually over the next several weeks. On October 23, users will get 4321 MB of storage. Storage will continue to increase to 6.283 Gbytes on Jan. 4. After Jan. 4, storage will increase 3.3 MBytes every day, says Google.

Google Apps mail accounts will have the same quota as standard Gmail accounts, while Google Apps Premier Edition will have 25 GB mail accounts. Previously, Google Apps accounts had 2 GB of storage, while the business edition offered 10 GB per account.

Gmail paid storage options also will expand, providing about 50 percent more storage for the same price: 10 GB for $20/year, 40 GB for $75/year, 150 GB for $250/year and 400 GB for $500/year.