Wednesday, October 17, 2007
The PBX Era is Ending: Microsoft
Microsoft has formally launched Office Communications Server and a new version of Office Communicator, the OCS client, and expects the new platform will "change the business structure" of the PBX business, says Microsoft Chairman Bill Gates.
"The era of dialing blind, the era of playing phone tag, the era of voice-mail jail, the era of disconnected communications...that era is ending," says Jeff Raikes division president.
Gates points to a survey Microsoft commissioned that indicates just one in three enterprise users have successfully transferred a phone call. Even fewer ever have set up a conference call, says Gates. Such opaque systems are going to be a thing of the past, he says.
"This is a complete transformation of the traditional business of the PBX, which is sort of like the mainframe," says Gates. "We live a life of rich digital communications but the phone isn’t part of it."
"It is our view that wherever you see the name of an employee, you should be able to right click and see where they are reachable, right now," says Gates. "People also should be able to use their mobile phones to the business phone system."
And while OCS is designed to integrate with existing business phone systems, "over time, the lower cost structure will be to not have the PBX," says Gates.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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