Thursday, October 18, 2007

MySpace Adds Skype

MySpace will offer one-click Skype service to its 110 million users, beginning with users in 20 countries in November. MySpace will share revenue from the deal with Skype.

PC-to-PC phone calls will be free, with fee-based personal phone number, voice mail, call forwarding and calls to public network devices or mobile handsets.

More than 25 million MySpace users already have installed the My Space IM program, which will be Skype enhanced.

Users who set their MySpace profile to "private" won't receive a Skype call from someone who is not on their friend list. Users may also selectively add individuals to their Skype personal contact list, and any call can be blocked at any time.

Aside from potential commercial benefits for Skype and MySpace, the move contributes to a trend: embedding of communications inside popular applications and experiences.

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