Cablevision Systems Corp. Introduces Mobile Portal

If you are looking for some idea of what a cable-centric wireless service might look like, consider what Cablevision Systems Corp. is doing. After putting into place an extensive metro Wi-Fi network, it is launching a  mobile version of its Optimum.net Web portal that's designed for all forms of cellular handsets but tailored for the company's 2.5 million cable modem subscribers.

The new mobile platform, accessible to handset browsers at m.optimum.net, is starting off with features including email, local traffic, weather, movie theater info, and access to Cablevision's digital TV lineup, but a remote DVR scheduler is on the roadmap.

http://www.lightreading.com/document.asp?doc_id=175683&site=cdn

Starbucks Gets 60% Redemption Rate for SMS Coupons

Starbucks Coffee Co. is running a loyalty program based on bar-code coupons stored on mobile phones, in Guadalajara and San Luis Potosi, Mexico and has gotten a 60-percent redemption rate.

Starbucks created postcards being handed out in malls, universities and retail outlets. Consumers to text the keyword STARBUCKS to short code 80080 to download a "buy-one-get-one-free" coupon.

Separately, customers can text the keyword VENTI to short code 80080 to receive various discounts and offers that change each time the coupon is scanned.

http://www.mobilemarketer.com/cms/news/database-crm/3085.html

Glad the Term "Year of Mobile Marketing" Wasn't Used

Still, location is a powerful new capability for anybody with marketing or sales responsibilities. Who you are, what you like to do, and where you are, right now, are powerful attributes we ultimately will figure out how to use.

There's one clear historical footnote: everytime somebody declares any year "the year of...", it isn't.

http://www.adotas.com/2009/04/mobile-marketing-has-arrived-for-real-this-time-–-are-you-prepared/

More Personalized Services for Mobile

Personalized services for mobile customers will grow from $806 million to $2.9 billion in annual operator revenue by 2011, say researchers at ABI Research. Among top applications are real-time charging for multimedia content and mobile Internet services.

Up to this point it has been difficult for carriers to easily charge customers for non-voice, non-text  purchases such as music and video downloads. With an increasing introduction of real-time charging capabilities for these services, customers can do it by topping up their prepaid accounts or using a credit card.

Perhaps the greatest growth opportunity for personalized services comes from  “metered broadband”: the ability to access the Internet on an ad hoc basis, or to extend in real time the access bundled in a subscriber’s plan.

Other personalized services include customized Web browsing, parental controls, and enhanced control of text messaging which will enable users to block certain numbers, set some automated forwarding rules, and otherwise configure their SMS.

AT&T Results: No Negative Recession Impact

AT&T's first quarter 2009 results suggest it is not suffering from economy-induced customer budgetary caution. Its earnings per share were in line with its full-year outlook, the company gained 1.2 million net wireless subscribers to reach 78.2 million, ading 875,000 retail postpaid net adds, up 24.1 percent compared to the first quarter of 2008.

The company also posted its fifth consecutive quarter with a year-over-year increase in wireless postpaid subscriber average revenue per user, up 2.1 percent versus the year-earlier quarter to $59.21.

AT&T firther saw strong growth in its U-verse IPTV segment, adding 284,000 net customers, nearly double the company’s gain in the first quarter of 2008, to reach 1.3 million in service.

The company also posted a 471,000 net increase in total broadband connections, including wireline and wireless LaptopConnect cards, to reach 16.7 million in service.

Deutsche Telekom Issues Profit Warning

Deutsche Telekom AG has issued a profit warning which it blames on the economic slump, says Dow Jones newswire. Citing weak mobile operations in the United States., the United Kingdom and Poland, Deutsche Telekom says it now expects 2009 earnings before interest, tax, depreciation and amortization to be two percent to four percent below 2008's level of EUR19.5 billion, while free cash flow is set to reach around EUR6.4 billion, down from EUR7 billion a year ago.

But Deutsche Telekom first-quarter revenue rose by around six percent to about EUR15.9 billion. Free cash flow was between EUR200 million and EUR300 million in the first quarter of 2009, compared with EUR1.6 billion in the same period last year, it said.

Deutsche Telekom said it had "felt the impact of the economic slowdown and the more intense competitive environment," particularly in the United States and United Kingdom., while roaming revenue fell as consumers cut back on travel.

The weak zloty in Poland and weak sterling in the U.K. also hurt revenue and adjusted EBITDA, the company says.

Some observers think "blaming the economy" is less relevant than operational shortcomings, currency effects, market share shifts and other issues, though.

In Poland, revenues are expected to take hit following a 26 percent decline in the value of the Polish zloty to the euro, says Emeka Obiodu, Ovum senior analyst. The U.K. pound also is down 21 percent compared to the euro.

Competition rather than the recession remains the major problem, says Obiodu. "Generally, the market dynamics have not changed much and competition remains fierce."

"In fact, we have yet to see any disastrous performance from a mobile operator that can be blamed solely on the economic crisis," Obiodu says." Indeed, for each of the recessionary factors cited by Deutsche Telekom for its profit warning (apart from currency risk), it is possible to show a corresponding non-recessionary force at play."

Roaming revenue is down. But the EU has mandated cuts in mobile roaming. In the UK, off the four main mobile operators in the market, T-Mobile’s organic revenue growth for each of the four quarters of 2008 was the lowest, says Obiodu.

In the United States, intense competition and the increased push for unlimited bundles is having a major impact on T-Mobile USA. There are other explanations for the quarterly results, in other words.

Blu-Ray Sales Double, Packaged Media Not Dead?

A new study from Adams Media Research shows that sales of Blu-ray discs in the first quarter of 2009 nearly doubled compared to the same period a year ago, rising to nearly 9 million from 4.8 million in the first quarter of 2008.

Netflix also seems to be growing, and is expected to have 11.2 million subscribers by the end of 2009, after hitting the 10-million subscriber mark for the first time in February 2009.

http://www.pcworld.com/article/163294/if_bluray_is_dying_why_are_disc_sales_soaring.html?tk=rss_main