Starbucks Coffee Co. is running a loyalty program based on bar-code coupons stored on mobile phones, in Guadalajara and San Luis Potosi, Mexico and has gotten a 60-percent redemption rate.
Starbucks created postcards being handed out in malls, universities and retail outlets. Consumers to text the keyword STARBUCKS to short code 80080 to download a "buy-one-get-one-free" coupon.
Separately, customers can text the keyword VENTI to short code 80080 to receive various discounts and offers that change each time the coupon is scanned.
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