Wednesday, April 22, 2009

Glad the Term "Year of Mobile Marketing" Wasn't Used

Still, location is a powerful new capability for anybody with marketing or sales responsibilities. Who you are, what you like to do, and where you are, right now, are powerful attributes we ultimately will figure out how to use.

There's one clear historical footnote: everytime somebody declares any year "the year of...", it isn't.

http://www.adotas.com/2009/04/mobile-marketing-has-arrived-for-real-this-time-–-are-you-prepared/

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Product Substitution: Plant-Based Protein Largely Fails the Test

It is a truism that substitute products, such as plant-based proteins that mimic meat, must have some obvious value that induces consumers t...