Ad support is one option, but it might make more sense to pursue a "carriage fee" option, where the provider would simply buy the equivalent of air time from YouTube.
Friday, June 4, 2010
YouTube to “Live Stream?"
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Netflix Outlines How it Will Become a Streaming Video Provider
Netflix was supposed to be "toast" as the world shifted from DVD rental to online viewing of movie content. But Netflix always knew that would happen, and has remained in front of the transition in a way few firms ever do.
Netflix has introduced a $7.99 streaming-only subscription plan in the United States for the first time. The plan, which allows members to instantly watch unlimited movies and TV episodes streamed from Netflix to TVs and computers, is available now to both new and existing members.
The company also announced that the price of its popular subscription combining unlimited movies and TV shows streamed instantly over the Internet and unlimited DVDs delivered quickly by mail, with one DVD out at a time, will increase by a dollar a month to $9.99. Prices of subscription plans allowing for more DVDs out at a time will also increase.
Netflix has introduced a $7.99 streaming-only subscription plan in the United States for the first time. The plan, which allows members to instantly watch unlimited movies and TV episodes streamed from Netflix to TVs and computers, is available now to both new and existing members.
The company also announced that the price of its popular subscription combining unlimited movies and TV shows streamed instantly over the Internet and unlimited DVDs delivered quickly by mail, with one DVD out at a time, will increase by a dollar a month to $9.99. Prices of subscription plans allowing for more DVDs out at a time will also increase.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Advertisers Might Be Able to Update Ads Dynamically Using Twitter
The layout of the ads places the Twitter bird is in the left-hand corner while the advertiser's latest tweet is featured in a box centered in the unit. A button to the right reads "Follow on Twitter," allowing users to become a follower of the advertiser without leaving the page.
The ads are linked to the client's Twitter account, allowing it to always dynamically insert every tweet. Clicking on any part of the ad other than the "Follow on Twitter" button takes the user to the advertiser's Twitter page. The ads are appearing on sites in the Google content network, ClickZ reports.
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Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Web Apps or Browser Apps?
That means publishers will be able to develop an application once for Conduit’s platform and have it work on Chrome and other major browsers including Internet Explorer, Firefox, and Safari.
Conduit has also made thousands of Chrome-compatible apps available at its App Marketplace, making it the largest source outside of Google for Chrome apps.
From May 2008 to March 2010, the company’s active users rose more than 500 percent, from under 20 million to over 100 million, and its revenue grew tenfold. From August 2009 to May this year, the amount of apps with over one million active users rose from single digits to over 40.
A recent Coca Cola Zero app was shown to over a million users within a day, and within ten days it reached more than 80 million people with nearly 1 million minutes of combined viewing time. That last statistic is worth considering. Many apps are ads, or simply links to web pages.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Thursday, June 3, 2010
Mobile Web Will Win Over Apps
"I think its crazy that every brand, company, agency and corporation is having an arms race to pump out their app," says Chris Brashear. "Mobile browsing is cross platform, faster speed to market, less expensive and ready to explode," he says.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Bill Maher is an Idiot
Bill Maher thinks this is funny?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Content Owners Sour on Ad-Supported Online Video
Content owners seem to be concluding there is no good way to put professional content online and earn a reasonable return based exclusively on advertising. That means more exploration of pay walls, subscription services and ways to tie online consumption to other for-fee services, such as cable TV subscriptions.
"Online pennies compared to network dollars" is one way of looking at the problem. Hulu, for example, seems to be pulling in about $100 million and says it now is profitable, but that's a lot less than its owners had been expecting.
Some products apparently can be monetized and provided to end users for no incremental cost. But it is starting to look as though professionally-created video, with the possible exception of some online video provided as part of existing cable TV subscriptions, for example, is not one of those types of products.
"Online pennies compared to network dollars" is one way of looking at the problem. Hulu, for example, seems to be pulling in about $100 million and says it now is profitable, but that's a lot less than its owners had been expecting.
Some products apparently can be monetized and provided to end users for no incremental cost. But it is starting to look as though professionally-created video, with the possible exception of some online video provided as part of existing cable TV subscriptions, for example, is not one of those types of products.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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