Friday, June 4, 2010

Netflix Outlines How it Will Become a Streaming Video Provider

Netflix was supposed to be "toast" as the world shifted from DVD rental to online viewing of movie content. But Netflix always knew that would happen, and has remained in front of the transition in a way few firms ever do.

Netflix has introduced a $7.99 streaming-only subscription plan in the United States for the first time. The plan, which allows members to instantly watch unlimited movies and TV episodes streamed from Netflix to TVs and computers, is available now to both new and existing members.

The company also announced that the price of its popular subscription combining unlimited movies and TV shows streamed instantly over the Internet and unlimited DVDs delivered quickly by mail, with one DVD out at a time, will increase by a dollar a month to $9.99. Prices of subscription plans allowing for more DVDs out at a time will also increase.

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DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....