Friday, June 4, 2010

Web Apps or Browser Apps?

In the "battle" between mobile apps and apps that run from inside browsers, Conduit, has found success with its cross-browser web application platform, and has announced support for Google Chrome.

That means publishers will be able to develop an application once for Conduit’s platform and have it work on Chrome and other major browsers including Internet Explorer, Firefox, and Safari.

Conduit has also made thousands of Chrome-compatible apps available at its App Marketplace, making it the largest source outside of Google for Chrome apps.

From May 2008 to March 2010, the company’s active users rose more than 500 percent, from under 20 million to over 100 million, and its revenue grew tenfold. From August 2009 to May this year, the amount of apps with over one million active users rose from single digits to over 40.

A recent Coca Cola Zero app was shown to over a million users within a day, and within ten days it reached more than 80 million people with nearly 1 million minutes of combined viewing time. That last statistic is worth considering. Many apps are ads, or simply links to web pages.

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