Mobile Web Will Win Over Apps

As intrigued as most people seem to be with mobile apps, mobile browsers not only are likely to catch up, but the attraction of an app--that it executes properly on a mobile screen--will diminish over time as mobile Web devices and browser-based alternatives start to work as they would if the user were on a PC.

"I think its crazy that every brand, company, agency and corporation is having an arms race to pump out their app," says Chris Brashear. "Mobile browsing is cross platform, faster speed to market, less expensive and ready to explode," he says.

Mr Brand Manager: Put down the app and walk away… there are larger opps in mobile