Advertisers Might Be Able to Update Ads Dynamically Using Twitter

Google has quietly invited a handful of advertisers to test a new display-ad integration with Twitter, which essentially allows ads to be updated in real time by changing the content of the tweets.

The layout of the ads places the Twitter bird is in the left-hand corner while the advertiser's latest tweet is featured in a box centered in the unit. A button to the right reads "Follow on Twitter," allowing users to become a follower of the advertiser without leaving the page.

The ads are linked to the client's Twitter account, allowing it to always dynamically insert every tweet. Clicking on any part of the ad other than the "Follow on Twitter" button takes the user to the advertiser's Twitter page. The ads are appearing on sites in the Google content network, ClickZ reports.

link