Is Social Networking a Videogame?

Dean Takahashi of VentureBeat asks a good question: "Is Facebook a video game?" The question is of immediate importance for the video game industry. "Funware," applications with game-like mechanics and game-like behavior, just might steal the thunder from video games, which may no longer have a monopoly on either interactivity or fun, Takahashi argues.

Web-based social interaction is changing the way that many people entertain themselves. Ask anybody who has discovered that Facebook is a "time waster."

Funware includes applications such as eBay, which made it fun to earn rewards as a competitive buyer or seller on its auction site. The term may also be applied to alternate-reality games such as “ilovebees.com,” where masses of players collectively solved a mystery about an invasion of earth.

The Google Image Labeler, created by Carnegie Mellon University researcher Luis von Ahn, is built around a game where two people try to simultaneously label an image and, without being able to communicate, try to come up with the same label for the image as the other person. The game also helps Google improve the accuracy of its image searches.

Flickr traces its origins to game industry veterans Stewart Butterfield and Caterina Fake, whose team stumbled upon photo-sharing while they were trying to make a game.

One of the ominous things for the video game industry is that almost none of these Funware ideas or businesses have come from game companies, which are now failing to catch on to an expansion opportunity, says Takahashi.

Funware game mechanics include things like leader boards, tournament challenges, ratings systems, badges for accomplishments, levels, and other things that can boost user engagement. Users find these features enticing because they elevate the user’s status in the eyes of the community.