Sunday, May 18, 2008

User-Surly Web Sites

Most Web sites are fairly user friendly these days. But every once in a while you encounter a site designed by people who seem to have no idea why people come to a site, and how they use them.

37 Signals notes a site where six different kinds of shoes were found in a “performance” category. When 40 uninvolved people were asked what “performance” meant to them, only 10 had even a vague idea.

Use "paths" when designing, 37 Signals says. "A path is a line that goes from a starting point A to an accomplishment B." That's what users want. That’s a path. "Where are your golf shoes?" is a path.

"Does my cell phone support international calling?" That’s a path as well.

"Collect all the paths you can think of in a pile, pull out the 8 paths that 80 percent of your visitors come looking for, and that’s your home page.

No comments:

What Will DoJ Require of Google?

Google is now in the “remedies” phase of an antitrust lawsuit filed by the U.S. Department of Justice, as Google has been found to be a mono...