Email Still Tops for Adult Consumers

Two-thirds of adult respondents said they preferred e-mail for communicating with businesses, say researchers at Ipsos.

Just as many—and this might be the important part—say they expected to continue preferring email five years from now.

The issue is how other younger age cohorts will adapt to the email-centric culture prevalent in business. One suggests they'll adapt quickly, even as they push for use of additional tools.