So far, social network ad spending is about as concentrated as search advertising is. MySpace alone gets 53 percent. Add in Facebook and two companies control 72 percent of all social network advertising.
It is interesting that widgets have emerged as the only identifiable category among the "other" sites that get some advertising support.
Wednesday, May 14, 2008
Widgets Emerge as Ad Venue
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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