eMarketer forecasts that mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012."This population will comprise current online social networkers who are extending their digital lives to mobile as well as a growing number of mobile-only social networkers," says John du Pre Gauntt, eMarketer senior analyst.
In fact, mobile might be the best way to interact with social networks, if you think about it. Since much social networking is about where you are and what you are doing, it makes sense that the always-with-you mobile is going to spur more-frequent interactions. It's somewhat akin to what happened with picture taking when mobiles routinely were outfitted with cameras. People started taking more pictures.
For example, MySpace recorded over seven million unique visitors to MySpace Mobile in the United States in the six months since launch. "It wasn't until we rolled out m.myspace.com that we got a sense of how powerful demand was for MySpace on cell phones," says Brandon Lucas, MySpace senior director.
As the user base grows, marketing and sales professsionals will start to pay more attention to how to take advantage of the sharing effects.
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