Wednesday, June 25, 2008

T-Mobile Offers $10 a Month VoIP

T-Mobile @ Home is a new nationally available over-the-top consumer VoIP service pricied at $10 a month. There isn't much of a catch, aside from the fact that the service only is available to T-Mobile wireless customers on plans costing $40 a month or more.

It isn't so much that T-Mobile wants to be in the over-the-top VoIP business. It is that it needs something jazzy to keep its mobile customers loyal. The company hopes $10 a month home phone service is that sort of thing.

The new service is different from the Hotspot @ Home offering T-Mobile also has been testing. That is a dual-mode mobile service that allows some mobile phone models to connect to an in-home Wi-Fi router.

The real effort here is to insulate T-Mobile from churn. After all, it can't offer the iPhone or 3G service yet.

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