Who Blogs?

A Deloitte & Touche study of blog usage by age found a direct relationship between the two. The younger the user, the more likely he or she was to read or keep a blog on a weekly basis, according to Deloitte.

For example, 55 percent of Millennials (ages 13 to 24) surveyed read a blog, and the percentages decline for every age cohort in the study until reaching just 16 percent among matures (ages 61 to 75).

Similarly, 35 percent of millennials keep a blog, whereas only one percent of matures do. The age groups in between—Generation X (ages 25 to 41) and baby boomers (ages 42 to 60)—fall between those extremes.