Wednesday, June 25, 2008

Charter Backs Away From Targeted Ads

Nothing in the targeted ad business is easy. Witness Charter Communications, which has backed off a plan to insert advertisements onto user Web pages because of objections from privacy advocates.

There's always something waiting to disrupt an Internet or communications business plan.

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AI ROI Metrics are Coming, Even if They are Essentially "Soft" Measures of Impact

We might as well be honest and predict that enterprises are going to develop all sorts of metrics that purportedly show the positive impact ...