Heavy Enterprise Web, Video Collaboration

In the UK, nine out of 10 large companies are using some form of virtual collaboration solution to enhance the quality of their communications, both within and beyond thebusinessn say researchers at Vanson Bourne .

Nearly two thirds have incorporated an element of video or Web collaboration, in addition to audio conferencing.

The survey of UK manufacturing and service businesses also found 90 percent of businesses employing 1,000 or more people have adopted a conferencing/collaboration tool as part of their communications strategy.

For businesses with 3,000 or more employees, 96 percent have done so. About 74 percent use integrated multimedia conferencing tools to some degree, with only 26 percent exclusively using audio conferencing solutions.

This pattern is especially strong in manufacturing businesses, with 81 percent of respondents using multimedia tools.

Companies are also using virtual collaboration tools more frequently. Some 29 percent of respondents are using conferencing on a daily basis. About 45 percent use it every week.

Financial services businesses are most active, with 83 percent using conferencing tools weekly or more frequently.

Some 30 percent of respondents say they would use their conferencing solution more frequently if it could more effectively replace face-to-face meetings.

Tangible evidence of cost savings and ease of use were also seen as significant barriers to greater usage by 22 percent of respondents.