ZenithOptimedia has raised its forecast for Internet advertising to10.1 percent global growth globally in 2009, up from the 8.6 percent it predicted in April 2009. By 2011 ZenithOptimedia expects online to account for 15.1 percent of all ad expenditure, up from 10.5 percent in 2008.
Most of this growth will come from paid search,. In the United States search advertising to grow 20 percent in 2009, while traditional display grows three percent and classified grows 1.8 percent.
The Internet is the only medium ZenithOptimedia expects to grow in 2009.
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