If a recent survey of European telecom ecosystem executives proves accurate, business model changes in the mobile broadband space increasingly will find content providers paying money to access providers for a variety of services, while infrastructure itself becomes a less-crucial driver of network value.
About 81 percent of respondents indicated that traffic shaping and deep packet inspection can help network operators boost their revenues.
Also, some 91 percent said network infrastructure sharing will become the norm as mobile data costs climb.
Both of those findings confirm a belief that at least in the mobile space, revenue and cost sharing mechanisms are likely to change, and relatively soon.
What is a telecom operator’s unique selling point? Overwhelmingly, European telecom executives identified a telco’s service management platform as its core USP with 37 percent of the vote, the Yankee Group says.
Poll respondents also were evenly split on which ecosystem participants would have most profit potential over the next three to five years. Some 32.1 percent thought service providers would, while an identical 32.1 percent thought content owners would have the brightest prospects.
Brand came second with a quarter of the vote. Ownership of network assets—both access and core network—came in lower with 13.2 percent and 11.3 percent of the vote, respectively.
The survey was conducted in April 2009. Some 60 percent of survey respondents work for telecom operators, and the remainder for software and IT services, application providers and media-related firms working with telecom operators.
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