Monday, July 13, 2009

Social Networking Ad Spend up 13 Percent in 2010

After about a three percent dip in 2009, U.S. ad spending on social networks is expected to climb 13 percent in 2010, with another eight percent rise in 2011, researchers at eMarketer say.

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AI ROI: Efficiency First, Effectiveness Longer Term

The distinction between efficiency and effectiveness is a foundational dichotomy in organizational life, and adoption of artificial intellig...