Where Did AT&T Prepaid Accounts Go?

AT&T's prepaid results were weaker om the second quarter. "Obviously we had a net loss of customers of about 400,000," AT&T CFO Richard Lindner says.

So what happened? Did those users stop using their mobiles? Other evidence suggests not. Few users in recent surveys claim to have terminated their mobile services entirely.

So the most-logical explanation is that other prepaid mobile providers picked up those 400,000 customers. And Lindner doesn't dispute that view. "Certainly we’re seeing impacts from other competitive offers in the market," he says.

Prepaid represents about four percent of AT&T wireless service revenues and less than that amount as a percentage of total earnings. So AT&T is not likely to push too hard in the prepaid direction for fear of cannibalizing its more-lucrative postpaid business.

But that will mean growing opportunties for providers of prepaid wireless.

"Obviously we recognize there’s certainly some opportunities for us there in that portion of the market and so you’ll see us continue to address that and make some tweaks and changes to our product offers," says Lindner.

"But one thing that I think we feel is important is we are not going to put offers in the market that we don’t feel will be profitable or earn a reasonable return," he adds. "And we won't do anything obviously that would impact or cannibalize our postpaid base."