Is Mobile Handset Market Heating Up?

Handset shipments suffered another annual decline in the third quarter but are forecast to rebound in the key final quarter of the year, according to Strategy Analytics and IDC. Virtually all observers attribute the slowdown to slower handset replacement caused by consumer caution in the face of the recession.

Strategy Analytics estimates that global handset shipments reached 291 million units in the third quarter, down four percent from 304 million units year over year.

IDC estimates third quarter 2009 shipments totalled 287.1 million units worldwide, down six percent from a year earlier, but up 5.6 percent from the second quarter.

"The mobile phone market is showing the first signs of improvement since the onset of the economic crisis," says Ramon Llamas, senior research analyst at IDC. "During the third quarter, we saw a number of channels promoting older devices at significantly lower prices. For many, this was enough to spur demand and push volumes higher."

Strategy Analytics forecasts that 300 million handsets will be shipped in the key fourth quarter, an increase of three percent increase on the 294 million units shipped in the last quarter of 2008.

"We believe this will be the first time the industry has returned to positive growth since the third quarter of 2008, signalling an end to the handset recession after four quarters of decline," Strategy Analytics says.

Of course, industry-wide averages sometimes obscure market share changes. Nokia sales dipped eight percent, year over year, while Samsung grew 16 percent. LG grew 37 percent. Both Sony Ericsson and Motorola reported declines.