In 2 Years, Mobile Bills Will be Based on Data, Not Voice Buckets

Sprint Nextel Chief Executive Dan Hesse said that in about two years, monthly mobile phone bills will focus on the amount of data used and move away from the number of available voice minutes.

Of course they will. The entire global telecom business is migrating from a voice revenues model to a broadband revenue model. Along the way, some voice services or applications will be offered at no incremental cost, or very-small amounts of money. In other cases access to voice services will simply be bundled with other features and services, much as one today can buy, for one flat price, unlimited mobile Web access, text messaging and voice.

That doesn't mean data usage will billed as electricity, water or natural gas are. It does mean retail packaging will shift, over time, to methods that emphasize "access" to a network and many services, rather than a simple metered approach.

Observers rightly note that most U.S. consumers do not like strictly-metered usage for the simple reason that it creates billing variability. Consumers prefer the predictability of fixed monthly charges, which accounts for some of the popularity of "buckets of usage." But that doesn't necessarily mean people object to some broad correlation between intensity of usage and the size of monthly bills.

Hesse's comments also reflect the simple reality that, for many people, voice is less important compared to texting, instant messaging and other things that can be done with a mobile device. Hesse is only saying that end user value should be related in some rather obvious way to retail pricing.

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