Google Bought Meebo For Advertising Potential

Meebo found a way to actually monetize monetize chat, which is why Google is buying Meebo. Meebo introduced a bar that any publisher or business owner could integrate into the experience of their site, without mucking up the chat experience.


That suggests other chat or messaging applications might someday find a way to create ad revenue in the context of the experience as well, which would create revenue out of app experiences that have been tough to monetize.