It looks as though there is a "long tail" or Pareto distribution to mobile app purchases. According to a U.S. consumer survey conducted by ABI Research, about two thirds of app users have spent money on an application on at least one occasion. Among these paying users, the mean spend was $14 per month.
“The median amount among the consumers who spend money on apps is much lower than the average, just $7.50 per month," says Aapo Markkanen, ABI Research senior analyst .
"The highest-spending three percent of all app users account for nearly 20 percent of the total spend, while over 70 percent spends either nothing or very little,” he says.
Thursday, June 14, 2012
The Long Tail of Mobile App Purchases
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
1 comment:
There are really some mobile applications that are worth paying for; hence, it’s really not a big deal if I spend some cash on it. After all, these apps make my life easier, so why not? ;) I would be willing to pay for those apps that would help me with my business. :)
Kiera Keisler
Post a Comment