Tuesday, June 12, 2012

Market Capitalization Isn't Everything, But Neither is it Meaningless

Market capitalization of a public company is not the only way to measure influence in a market, or even current revenue (Instagram comes to mind). But such comparisons sometimes are instructive when trying to understand where a market could be headed.

As a means to illustrate what Amazon has done to the retail market, consider that Amazon, generally considered the world’s largest e-commerce company, has a market cap of $100 billion.

That is more than the market cap of Macy’s, J. C. Penny, Nordstrom, Gap, Abercrombie & Fitch, Costco, Dillard’s, Barnes & Noble and Sears, altogether.

Amazon's market capitalization does tell you how dominant it is in the online e-commerce business, though.

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