Nobody Challenges Apple iPad, Yet

A May 2012 ChangeWave survey of 2,893 consumers took a close-up look at North American tablet demand, and finds the Apple iPad continuing to dominate consumer buying plans. The only other manufacturer that is showing some signs of momentum is Samsung. 


About 73 percent of planned tablet buyers are still reporting they'll purchase an iPad. That is down from the 84 percent of respondents that indicated a preference for Apple in February 2012, but is still sheer dominance by any measure. 


Competitors have to hope that long-term market share more resembles the PC or smart phone markets than the MP3 player market. The reason is that Apple continues to hold 78 percent share of the MP3 player market. 


In PCs Apple might have only 10 percent to 11 percent share. In smart phones Apple has about 25 percent share.