Consumer "Media" Preferences are Shifting

If, over the last four years, consumers have consistently spent less time with television, radio and print media, while steadily spending more time consuming media on mobile devices, what would that tell you?

True, we haven't yet seen significant shifts in revenue for video entertainment services, and one might argue that advertising revenues related to media consumption have not yet budged much, either. 

But, sooner or later, advertising follows audience attention.