Tuesday, December 4, 2012

Millennials are Gadget Nuts

The November 2012  Scarborough Research study that surveyed 210,000 US consumers ages 18 to 29, illustrates what gadget nuts they are.  High-definition televisions had the highest rate of ownership among this group at 73 percent, followed by smartphones at 61 percent. 

And while only 17 percent of Millennials owned a tablet, it topped the list of gadgets that they planned to buy in the next year, at 11 percent.


These digital natives have taken to the hyper-connected world of social media with enthusiasm, says eMarketer

Beyond simply logging on to view their feed, six in 10 respondents had visited a friend’s page or profile during the previous 30 days, while 52% had commented on a friend’s post and 49% had updated a status. Those participation levels easily outpaced email and messaging activities, performed by 48% of respondents.

A March to April 2012 survey from the Pew Research Center’s Internet & American Life Project found that those ages 18 to 29 were more likely than any other age group to engage in real-time mobile activities ranging from coordinating social gatherings to reviewing a business or restaurant.

No comments:

It Will be Hard to Measure AI Impact on Knowledge Worker "Productivity"

There are over 100 million knowledge workers in the United States, and more than 1.25 billion knowledge workers globally, according to one A...