There’s a relatively simple reason people globally prefer to use mobile for voice. In many markets, mobile is the only way to make a call. In 2010, about 90 percent of total call volumes in Brazil, Russia and China occurred on a mobile device.
In other markets where both mobile voice and fixed voice are available, mobile is cheaper than using fixed services. In these markets, retail pricing and packaging, not just user preferences, drive usage. In addition to convenience, where mobile calling is cheaper than fixed calling, there is less incentive to use the fixed network.
On the other hand, where fixed network calling is quite cheap, users tend to use the fixed network more.
France and Spain were the only countries where the mobile premium, compared to fixed network calling, increased in 2010. In France, the cost of mobile calls relative to fixed voice calls has been increasing since 2006, while in Spain this has been true since 2008, Ofcom, the U.K. communications regulator, says. In both countries the average cost of mobile calls also has been falling, meaning that the increase in the mobile premium is a result of the rate of decline in fixed prices being greater than that of mobile calls.
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