Time Warner Cable Takes Tough Line on Programming Costs, But How Important is Video, Anyway?

For an industry known as "cable television," the notion that "television" is becoming steadily less important is a bit of a shock, at least in one sense.  Television revenues are shrinking as a percentage of total revenue as new sources, such as broadband access and voice services, continue to grow. The latest driver of growth, if not yet gross revenue, are business services. 

Video still drives a big chunk of revenue, though, as does voice for most telcos. But cable is losing subscribers. And since volume affects profit margins (fewer subscribers means higher per-unit costs), that means the business case is under pressure. 

Of course, for their own logical business reasons, programming networks find they have to invest more in original programming, which is highly expensive and results in demands for higher payments from cable operators. 

That means a more-intense negotiating environment than traditionally has been the case. 

Time Warner Cable and AMC Networks have temporarily extended a carriage agreement for AMC's We TV and IFC channels ahead of a midnight deadline, to allow time for contract renewal talks to continue. 

To be sure, tough contract negotiations are nothing new for the cable TV industry. It is not uncommon for deals to be reached at the last moment, or even only after some period of lapsed carriage, when channels actually go dark.

But those traditionally tough negotiations now occur in a new environment. First of all, demand for the basic product suffers from steady erosion of share to satellite and telco competitors. Also,  there is growing concern within the industry that the product simply is becoming too expensive for many would-be buyers. 

And since programming contract discounts are based on volume, lower volume means higher prices, all other things being equal. 

There also is another argument, though. Strategically, revenue growth in the U.S. cable industry is no longer driven by video entertainment at all, but by data and voice services, especially services aimed at the business market.

As the proportion of revenue earned from the new sources continues to grow, cable operators might arguably gain more leverage, eventually. 

Consider Comcast, the largest U.S. cable TV company. Comcast now relies on its core legacy service, video entertainment revenues, for about 33 percent of total revenue. 

Comcast has done so in large part by becoming a programming supplier in its own right, as it now owns 51 percent of what once was known as NBCUniversal. And make no mistake, NBCUniversal executives think their programming is undervalued, and plan to press for higher prices.

How Time Warner Cable could get to similar levels now becomes the issue. Oddly enough, Time Warner Cable once was a fully-owned division of Time Warner, and was spun out as a public company in 2009. 


In its second quarter 2012 earnings report, Time Warner Cable earned about 57 percent of its revenue from legacy sources (video entertainment subscriptions and advertising). 

So 42 percent of revenue earned from "new" sources other than video entertainment. And many would note that economics of the broadband business are better than those of the video entertainment business. 

In fact, many would say the incremental cost of providing high-speed access ranges between three percent and six percent of revenue at the largest firms, not including the cost of network upgrades to provider higher speeds. 

Excluding the impact from acquisitions, residential services revenue growth was primarily driven by an increase in high-speed data revenues, partially offset by a decline in video revenues, Time Warner Cable says.

Time Warner Cable lost 169,000 video subscribers during the quarter.

The growth in residential high-speed data revenues was the result of growth in high-speed data subscribers and an increase in average revenues per subscriber (due to both price increases and a greater percentage of subscribers purchasing higher-priced tiers of service), Time Warner Cable says.

Residential video revenues decreased driven by declines in video subscribers and revenues from premium channels and transactional video-on-demand, partially offset by price increases, a greater percentage of subscribers purchasing higher-priced tiers of service and increased revenues from equipment rental charges, Time Warner Cable also reported.

Residential voice revenues remained essentially flat as growth in voice subscribers was offset by a decrease in average revenues per subscriber.