What Percentage of U.S. Household Income Does Apple Get?

In 2011, the average amount U.S. households spent on Apple products was $444, according to Morgan Stanley analyst Katy Huberty, Reuters reports. Some might find that a "large" number, while others might consider it a rather small percentage of total spending. What is clear is that "average" households are spending more on Apple products.

In 2010 the "average" household spent $295 on Apple products. Back in 2007, U.S. households spent  $150. If you assume median U.S. household income of $50,054, that suggests some households are spending a modest amount on Apple products, about 0.9 percent of household income. 

Compare that with other spending percentages, based on an average American household income of $63,000.

Dry cleaning, storage of clothing, rental of clothing, jewelry and watch repair represent 0.5 percent of spending.

Tobacco products might represent about 0.8 percent. 

Entertainment, including such items as sports equipment, photographic equipment and supplies, hunting and fishing equipment, bikes, boats, balls and other sports equipment, might represent . 0.8 percent. 

Alcoholic beverages might consumer about 0.9 percent of income. Admission fees constitute about 1.3 percent of income. Vacation lodging represents 1.4 percent of income.

Spending on hobbies, toys and pets takes about 1.4 percent of income, while television, radio and audio equipment, cable TV subscriptions claims two percent of income.
Gifts represent 2.2 percent of income. 

Some might say U.S. residents spend "too much" on Apple products, but that is a subjective call. Looking at the other common spending categories, one could easily argue that purchases of Apple products are not uncommonly high, and that there are lots of other places spending might be shifted to account for Apple spending.