Amazon "Mobile First" Efforts

Amazon's mobile efforts span a range of initiatives, as illustrated by Business Insider, including e-readers, tablets, the Amazon Appstore, Kindle content and possibly mobile advertising or smart phones. 

Some would note that Amazon already has been successful in moving into the mobile commerce realm. 

Amazon and Apple arguably will compete more directly, in the mobile realm, based on their commerce efforts, while Google and Facebook will compete more directly in advertising and promotion elements of the mobile business, one might argue. 

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