When smart phone owners are asked which of a set of actions (common to both devices) they regularly perform on a smartphone or on a computer, there are distinctive "lead apps" the two devices are used, according to Harris Interactive.
Despite the fact that it is a specialized form of personal computer, smart phones remain "communicating" devices whose distinguishing characteristic is "communications on the go," even though it is a multi-purpose device.
That navigation is among the top uses for smart phones is another example of the use case being skewed to the "mobile" capability, even if smart phones also are heavily used in stationary mode, much of the time.
For example, the immediate communication of text or instant messages is the most common smart phone activity (87 percent) and the least common use for a computer (20 percent). In contrast, email is the top use for computers (90 percent for all email uses combined).
Keep in mind that email also is used by people on smart phones (72 percent), but more in a "reading" mode. That is an analogy to the way tablets are used as well: more for content consumption than content creation.
PCs remain much more a device useful for content creation and shopping, though. The study also confirms that smart phones are less used for e-commerce or shopping research than PCs.
The Harris survey asked users to indicate which activities they believed they regularly engaged in, on PCs and when using their smart phones. Social media activities seem about evenly distributed.
Using a computer
|
Using a smartphone
| ||
%
|
%
5
| ||
Email [NET]
|
90
|
Send or receive text or instant messages
|
87
|
Send personal emails
|
84
|
Mapping, navigation, etc.
|
73
|
Read personal emails
|
82
|
Email [NET]
|
72
|
Send work emails
|
60
|
Read personal emails
|
67
|
Read work emails
|
59
|
Send personal emails
|
56
|
Take surveys
|
86
|
Read work emails
|
38
|
Research goods or services
|
81
|
Send work emails
|
32
|
Purchase other products or services (e.g. clothes holiday gifts, etc.)
|
78
|
Download free applications, music or videos
|
66
|
Social Media [NET]
|
69
|
Social Media [NET]
|
64
|
Read social media posts on sites or apps such as Facebook or Twitter
|
62
|
Read social media posts on sites or apps such as Facebook or Twitter
|
56
|
Share social media posts (e.g. news, jokes, pictures, etc.)
|
51
|
Share social media posts (e.g. news, jokes, pictures, etc.)
|
44
|
Write social media posts
|
50
|
"Check in" via social media
|
43
|
"Check in" via social media
|
28
|
Write social media posts
|
43
|
Find or research restaurants
|
61
|
Play games
|
56
|
Mapping, navigation, etc.
|
56
|
Find or research restaurants
|
53
|
Play games
|
52
|
Research goods or services
|
45
|
Download free applications, music or videos
|
38
|
Purchase applications, music or videos
|
42
|
Purchase applications, music or videos
|
37
|
Take surveys
|
24
|
Video chat (e.g. FaceTime, Skype, etc.)
|
35
|
Video chat (FaceTime, Skype, etc.)
|
23
|
Send or receive text or instant messages
|
20
|
Purchase other products or services (e.g. clothes, holiday gifts, etc.)
|
23
|
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