The survey of broadband households in France, Germany, Italy, the United Kingdom and United States found that more than 50 percent of broadband households without security are willing to pay for professionally monitored services, if combined with monitoring and control capabilities.
The key change there probably are the remote control features, not the security as such.
The study also revealed significant willingness to pay for remote healthcare and energy management services if the services are priced right. Potential adoption of smart home services is highest in the United States, United Kingdom, Germany and Italy and less so in France.
Remote healthcare services have the greatest potential in Italy if recurring fees are kept under $10 per month.
"The percentage of broadband households with both the interest in and willingness to pay for selected connected home solutions is higher than expected," said Bill Ablondi, Strategy Analytics director.
The study might suggest a combination of smart phone and tablet usage, plus easier to use Web tools, could be changing customer appetite for new home management services, such as controlling heating and cooling systems or other appliances within the home, for example.
Percentage of Broadband Households Willing to Pay for Selected Smart Home Capabilities in the US and Major Western European Countries
Percentage Willing to Pay | |
Self-monitored Security | 55 percent |
Professionally Monitored Security | 54 percent |
Remote Monitoring and Control | 47 percent |
Remote Healthcare Services | 32 percent |
Remote Energy Management | 30 percent |
Source: Strategy Analytics, Inc.
1 comment:
With the rapid growth of technology nowadays, syncing various capabilities into mobile devices is becoming a new norm for multiple businesses. The fact that security systems are now stepping up to the plate with regards to making their remote monitoring more accessible to their users is a big upgrade on their part. That they’re charging reasonably is just icing on the cake.
Odessa Hanton
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