Google+ now is the second-largest social network globally, behind Facebook, while YouTube is number three, according to Globalwebindex. Ignore for the moment whether Google+ is actually an identity service, or YouTube a video application.
Most would agree that Facebook users are more active than Google+ users, in all the ways that social network activity normally is measured.
Some will argue that Google+ "usage" is largely passive because Google is using Google+ as an identity mechanism, not a full-fledged social network, so the ranking does not necessarily mean too much.
On the other hand, it would not be hard to argue that the overall trend is that the largest networks, with scale effects, are winning share at the expense of small social networks with less scale.
Monday, January 28, 2013
Google+ Now Second-Biggest Global Social Network?
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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