Starbucks has about 10 million users of its mobile payment app.
In fact, some would say Starbucks dominates mobile payments.
PayPal expects to process $20 billion worth of transaction value in 2013.
The fact that some big initiatives, sponsored by big companies, do not get traction is to be expected. We remain at a very-early stage of the evolving mobile payments business.
In all cases, the solution has to solve a significant problem, in a way that provides more value to users. In the U.S. market, that is a challenge, as few consumers probably would claim the "payment process is broken."
In the absence of a clearly broken process, any new way of doing things has to create and deliver high amounts of new value, to overcome adoption hurdles.
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