U.S. Access Market Faces a Qualitative Change

Quantitative changes sometimes lead to qualitative changes, as when higher Internet access speeds allow viable video streaming services or other cloud services to exist, or when computing costs drop multiple orders of magnitude, while performance increases by orders of magnitude.

The latest Federal Communications Commission report on U.S. Internet access performance also suggests the impact much higher bandwidths will have on the access market. 

One might argue that when speeds grow from 1 Mbps to 5 Mbps, or 5 Mbps to 10 Mbps, or 10 Mbps to 15 Mbps, the possibilities for business models get better in a sort of linear fashion. That might not be true as speeds grow to hundreds of megabits per second up to 1 Gbps.

At least in terms of market structure, some contestants, including satellite and fixed broadband providers, will be rendered mostly irrelevant, most places, when the market expectation is that hundreds of megabits per second, up to 1 Gbps, is the norm, or at least the marketplace reference.

In short, structural changes, not simply quantitative changes in typical access speeds, are going to reshape the fortunes of various market contestants over the next decade or so.

Consider only what already is the case for data consumption by users on different networks. Fiber to home network and cable network consumption levels over a month’s time are nearly identical, with the 50th percentile of users consuming about 40 Gb per account.

Consumers on digital subscriber line networks consume just half that amount at the 50th percentile: 20 Gb.

But notice the outlyer: satellite customers consume about a gigabyte, on a level with data consumption of smart phone owners.

So here’s the clear implication: as networks get faster, users consume more data. One should expect, over time, that users on networks featuring 100 Mbps to 1 Gbps are going to consume even more data than fiber to home and cable network customers already do.

There is no comparable technological fix for satellite networks, even though higher-capacity satellites are being launched.